From the WTO and G8 protests of 1999 (which was the largest ever anti-globalisation event at the time) onwards to the recent Occupy movement, skepticism to the role of the corporation has been matched by large corp’s own growth, and influence. It’s no surprise then that when many big firms try to launch corporate social responsible (CSR) initiatives, their motives are routinely challenged by critics.

“Even worse, the more business has begun to embrace corporate responsibility, the more it has been blamed for society‚Äôs failures.” Michael Porter

But CSR is a very one dimensional way of assessing an organisation’s social impact. Companies create value in many obvious ways that frequently get overlooked – job creation, boosting local economies, and providing infrastructure (of course these have to be weighed against the company’s negative impact – exploitation of natural resources etc.)

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